Day 2
Subject: [firstname]: You can't have a sales funnel without a list!

Hi [firstname],

The most important part of your sales funnel is your online mailing list. Like Frank Sinatra sang (albeit in a different context): This I tell you brother/ You can't have one without the other!

So just why is a list important?

It's been established that most people require five points of contact with an online vendor before they'll make a purchase.  Sometimes that's because they'll want to compare your offer with someone else's. Sometimes it's because they're unsure that what you're offering is going to meet their needs. Other times (most often) it's because they aren't sure they can trust you.

So you need to send them lots of information to prove you're not only a bona fide trader, but that you actually know what you're talking about.  You also need to make sure people remember who you are and what you do.  You know the old expression: Out of sight, out of mind.

People will forget you after a while.  Let's face it: All websites in a similar niche start to look the same after you've seen a dozen of them.

Your mailing list enables you to keep in regular contact with both prospects (people who haven't purchased) and customers.  In fact, you'll need a different list for each stage of your sales funnel so you can send more expensive offers to customers as you move them through the process.

To make things easy, it's best to let an autoresponder handle all the mailings.  This is an online service which sends out messages automatically to your list. In fact, I'll let you into a secret: THIS message was sent to you by autoresponder.  Come on, [firstname], you don't think I have time to e-mail everyone personally, do you?  You won't have time either when your sales funnel takes off.  This is the service I use: [YOUR AUTORESPONDER AFFILIATE LINK HERE] and I highly recommend it. 

Warmly,

[Your Name]

PS. Autoresponders are just one of the tools I use to manage my sales funnels. I'll tell you about the others in my fact-filled sales funnel guide.  Get your copy now from [link to sales page].